“Every once in a while, a revolutionary product comes along that changes everything”. When someone states something like the previous quote it is often seen as hyperbole. However, in the case of this exact quote, it was quite prophetic and not hyperbole at all. Although it would take a bit of time for it to catch on.
This is the opening line to a keynote that introduced a device that would change the way that people use technology. The keynote was for the MacWorld San Francisco that took place 15 years ago today, on January 9th, 2007.
I have not been lucky enough to attend any of Apple’s keynotes. Instead, I would watch them at home. I distinctly remember feeling that this would be a different one, and indeed it was. As Steve Jobs stated, “Today we are introducing three revolutionary products, A Widescreen iPod, Revolutionary mobile phone, and an internet communicator…Are you getting it, these are not three separate devices. This is one device, and we are calling it iPhone”.
Apple introduced the iPhone well before it was to be on sale. The iPhone did not go on sale until June 29th, 2007. The rationale for announcing it so early in order to avoid any information being leaked. Jobs even stated as much in the keynote. For years there had been rumors that Apple was building a phone. In fact, Apple started by making a tablet, but they could not get the technology to scale properly, so instead they turned to making a phone.
Was the iPhone the first Smartphone, no, that would likely go to the Palm or Blackberry. Yet, the iPhone has indisputably been one of the most popular lines of devices ever produced. The introduction of the iPhone sparked the modern cell phone revolution. Many of the paradigms and interaction methods introduced with the iPhone remain to this day, including swiping and pinch to zoom, just to name a couple of examples.
The iPhone not only changed the way we interact with mobile devices, but it also brought a much more prevalent and larger revolution, the mobile app revolution. Again, the iPhone was not the first to have apps, but it was the device that help usher in a new digital economy. While it is entirely possible to use a mobile device using only the provided applications, it is very very likely that every smartphone user has installed at least one additional app to their phone.
At the time of its launch, there were many who did not think as though Apple could pull it off. For instance, Nokia’s Chief Strategist at the time, Anssi Vanjoki stated:
The development of mobile phones will be similar in PCs. Even with the Mac, Apple has attracted much attention at first, but they have still remained a niche manufacturer. That will be in mobile phones as well.
Another example is from Palm CEO Ed Colligan, he said
We’ve learned and struggled for a few years here figuring out how to make a decent phone. PC guys are not going to just figure this out. They’re not going to just walk in.
The last example is from Research in Motion’s Co-CEO of Blackberry, Jim Balsillie,
It’s kind of one more entrant into an already very busy space with lots of choice for consumers. But in terms of a sort of a sea-change for BlackBerry, I would think that’s overstating it.
At the same Macworld event Steve Jobs stated that Apple was hoping to sell 10 million iPhones in all of 2008, which would have been one percent of the overall market at the time. It took Apple just over 74 days to sell their one millionth iPhone. Apple did reach their goal of selling 10 million iPhones in 2008, when they sold 6.9 million iPhones in their 4th fiscal quarter, alone, which was from July to September 2008.
Personal Journey with iPhone
As for my own personal journey with the iPhone, that is an easy one. I did not buy an iPhone on launch day. I actually waited until the second day, June 30th. While there was definitely less fanfare that day, it was actually probably better because I was the fourth person in line when I went to get mine. I can clearly recall the delight of being able to use a whole new type of cell phone. My Motorola Razr V3 was still a great phone, but the iPhone was different.
Since that day, I have only had an iPhone as my preferred mobile device. While I would prefer not to give up my iPad, if I had to choose only one device between the iPhone and the iPad, I would choose the iPhone every time. My iPhone the device I use the most. It is usually not more than a few feet away from me at any point throughout the day. The iPhone has come a long way in the last 15 years. Will the iPhone last forever, no, nothing ever does. But I am sure it still has a long life left in it.
We now have many things that were not present on the first iPhone. Things like Copy and Paste, Multitasking, and vastly superior cameras and even video recording capabilities. The original iPhone did not even have 3G capability, that would come in 2008 with the release of the iPhone 3G. It is strange to think that the iPhone that begun the entire journey of modern smart phones can no longer be used as a cell phone. Even its four successors, the iPhone 3G, iPhone 3GS, iPhone 4, and iPhone 4S will no longer be capable of being used more cellular connectivity as of July 1st, 2022.
While there are many who prefer to use Android-based phones, they cannot argue that the iPhone is the device that pushed Google to create Android. I do not think that today’s modern technological landscape would be nearly where it is today if it were not for the iPhone. It was, and remains, a truly revolutionary device that has transformed an incalculable number of ways that we do things. It will be interesting to see the next 15 years of the iPhones life will be like. It is possible that the iPhone may be a secondary market and something else may take over.
You can watch the full Macworld keynote on YouTube.