Categories
App Store Apple

Apple’s App Store Guidelines: Ads and Dating

Earlier this week Apple adjusted some of its App Store Guidelines. There have been some changes surrounding prompting for App Store reviews, Sign-in With Apple, building against the iOS 13 SDK, Push Notifications, and certain app categories. The latter two are the ones I want to focus on.

Ads

One area where users often complain is in regards to the push notifications that they receive from apps. While you can control whether or not you receive push notifications from an app, it is often not possible to specify the type of notifications that you receive.

The ability for some apps to be able to advertise to their users is paramount. Often this is done via in-app ads. However, other times this is done via push notifications. This can not only detract from a user’s overall experience, it goes against Apple’s App Store guidelines. The guidelines have now been modified

Push Notifications should not be used for promotions or direct marketing purposes unless customers have explicitly opted in to receive them via consent language displayed in your app’s UI, and you provide a method in your app for a user to opt out from receiving such messages.

This is a welcome change for both users and app developers. App developers will be able to advertise to users who actually choose to hear about new products and possible services. If you have an app that users enjoy and you have a new offering they will likely be more receptive to the new product.

My concern about this rule is that it will not be enforced as strictly that it should be. It is my opinion that Apple should give an app maybe two or three chances before pulling the app from the store. Repeatedly violating this app should result in a permanent ban of the app, if not the developer account. This would show app developers that Apple is serious about enforcing the rule.

There is another change that I think might have another angle that most would expect.

Dating Apps

Section 4.3 of the App Store Guidelines states:

Also avoid piling on to a category that is already saturated; the App Store has enough fart, burp, flashlight, fortune telling, dating, and Kama Sutra apps, etc. already. We will reject these apps unless they provide a unique, high-quality experience. Spamming the store may lead to your removal from the Developer Program.

The first few apps: fart, burp, flashlight, and fortune telling apps are very simple and easy to make and really do not provide much value. Dating apps on the other hand can provide new and innovative experiences. However, many of them are just simply slightly tweaked takes on the “swipe left or right”.

I think there is another aspect to dating apps that most might not think about. For dating apps you provide a significant amount of information like location, photos, interests and the like. This information, when linked to email address, can easily identify someone and this information can be provided to third-parties which then can be used to target you. Additionally, if the information gets into the hands of a nefarious entity, the information could be used against you.

I think this is why there is the line “unless they provide a unique, high-quality experience”. I interpret this to mean that if a company like Twitter or Facebook were to want to release a dating app, it would likely be approved, but if a company called “ACME Dating app” were to try and release a dating app, it likely would be rejected.

Closing Thoughts

The guidelines that govern the App Store are adjusted from time to time to reflect changes in society and trends in the App Store. The adjustments that Apple has made are changes that could improve the experience for everyone, provided that they enforce the changes like advertising within Push Notifications. Ultimately, only time will tell if the changes will ultimately help or hinder the experience of users.

Source: Apple, 9to5Mac

Categories
Apple Developer

Upcoming Changes for Apple Developers

When you sign up to be an Apple Developer one of the things that you do is agree to abide by App Store Review Guidelines. These guidelines change from time to time depending on technology, the needs of developers, and the limitations that Apple wants/needs to apply.

Last June the guidelines were modified and two additions were made. These are regarding “HTML5 Apps” and “Updates in the Kids Category”. There are some changes for both that will go into effect on March 3rd, 2020. Let us look at each of the changes.

HTML 5 Apps

Before there were native apps on iOS there were HTML5 apps, which was referred to as a “Sweet Solution”. While this worked, it was not nearly as elegant as using a native application. A majority of applications in use today are built entirely with their native SDKs and do not require any external code. There are some apps that may require some code that is downloaded from another server. This is possible with Apple’s platforms. However, there are some limitations regarding the code that can be downloaded.

Specifically, HTML5 apps cannot contain or run code that provides access to real money gaming, lotteries, or charitable donations.

Apps For Kids

The next area to discuss is Apps for Kids. Any app that is within the “Kids” category, which means that it is intended to be used by kids. Due to the nature of these apps, there are some restrictions that developers need to comply with.

“Apps published on the App Store must protect children’s data and provide only age-appropriate content. Apps must also require a parental gate in order to link out of the app, request permissions, or present purchasing opportunities. It’s critical that apps do not transmit personally identifiable information or device information to third parties, and that advertisements are human-reviewed for age appropriateness in order to be displayed.”

Besides being conscious of children’s data, in some places this is necessary to comply with local laws.

Closing Thoughts

Developers have to keep up with the changes not only in tools and techniques, but also the changing landscape of building apps for Apple’s platforms. One of those areas is complying with the App Store Review Guidelines. What may have been accepted previously, may no longer be accepted. If you are going to be uploading a new version of your application anytime after March 3rd, 2020, you will want to comply with the new rules; especially the one regarding privacy of kids’ data. It would not be surprising if Apple begins outright rejecting apps that do not comply with protecting the data of kids starting on March 3rd.

Source: Apple, Apple

Categories
Daily Run Down

Daily Run Down 05/18/2013: Morning Edition

Here is this morning’s Daily Run Down.

Big News

Social

General News

International

Politics

Obits

Science/Space

Gadgets

Law

Mobile

Rumors

Software/Apps

Security

Funny

Chicagoland

Total Number of stories: 50

Look for more news stories this evening.

Categories
Daily Run Down

Daily Run Down 04/29/2013: Evening Edition

Here is this evening’s Daily Run Down.

Recalls

General News

International

Politics

Health

Science/Space

Financial

Historical

Tips and Tricks

Gaming

Gadgets

Reviews

Law

Technology

Internet

Social

Mobile

Rumors

Software/Apps

Security

Developer

London/Britain/UK

Odd

Whiskey Tango Foxtrot?

Funny

Chicagoland

Total Number of stories: 96

Look for more stories tomorrow.

Categories
Daily Run Down

Daily Run Down 02/20/2013: Morning Edition

Here is this morning’s Daily Run Down.

Big News

Recalls

General News

International

Politics

Obits

Health

Science/Space

Financial

Historical

Tips and Tricks

Gaming

Gadgets

Law

Technology

Internet

Social

Mobile

Software/Apps

Security

Developer

London/Britain/UK

Personal

Odd

Whiskey Tango Foxtrot?

Funny

WHISKEY TANGO FOXTROT CHARLIE

Chicagoland

Total Number of stories: 231

Look for more news stories this evening.