No company can focus on everything. It is not feasible, nor is it practical. Instead, all companies must decide what is the most important to them. One area where Apple chooses to put some focus is on the environment. They do this in a couple of different ways. The first is by using using renewable energy for all of its operations. These operations include corporate offices, retail spaces, datacenter and co-location facilities across the world.
One way that Apple demonstrate using renewable energy is by having installed solar panels all over the roof of their Apple Park campus. Along with their properties being renewable, Apple also tends to work with suppliers who also utilize renewable energy. An additional nine suppliers have agreed to use 100% renewable energy for their operations. With Apple being the most valued company they have shown that being eco-friendly is not only good for nature but can also help with its bottom-line.
There is another way that Apple is helping the environment, that is by recycling. Apple uses sustainably harvested materials for packaging, and other various aspects of their operations. Something that goes hand-in-hand with this is that Apple offers recycling of products. In March of 2016, Apple unveiled their iPhone recycling robot, Liam. Now Apple has unveiled its second-generation iPhone recycling robot, Daisy.
Daisy can recycle up to 200 devices per hour. When Daisy does recycle a phone, it can retrieve some materials that can be recycled. Amongst these are:
- 1900 kilograms of Aluminum
- 710 Kilograms of Copper
- 0.97 kilograms of of Gold
- 0.10 kilograms of Palladium
- 7.5 kilograms of Silver
- 42 kilograms of Tin
- 11 kilograms of Rare Earth metals
- 770 kilograms of Cobalt
- 93 kilograms of Tungsten
- 1.8 kilograms of Tantalum
The statistics above are for every 100,000 devices, or approximately every 3 weeks if Daisy is running at full capacity. Every kilogram of materials that Apple is able to recover means that the same amount does not need to be mined out of the earth. Apple is looking out for the environment, but you can as well.
If you have an older device that is no longer needed you can recycle it and Apple might even give you some money for it.. This could a laptop, iPhone, or iPod. You can see how much your device is worth by going to Apple’s Give Back page.
Many companies are always on the lookout for ways to have multiple products converge to provide some incentive for users. One are where Apple uses Earth Day is with Apple Watch users. Apple does not incentivize Apple Watch users to recycle, instead they provide Apple Watch users with a badge if they complete a 30-minute workout on Earth Day. Apple did the same thing for Earth Day 2017 with the same reward. If you complete the challenge you will get not only a badge, but some iMessage stickers that can be used to adorn your conversations.
Anything you can do to help conserve the limited resources on the planet is beneficial for everyone, whether they appreciate or realize that it is beneficial for them.
Sources: Apple Newsroom (Renewable), Apple Newsroom (Recycling).