It is not often that I log into the iTunes Connect App, but I decided to do so this morning and noticed a message on the app. “Starting March 20, 2019 iTunes Connect for iOS will no longer be available. To continue managing your content, use the iTunes Connect website.” Before I delve into my thoughts, a brief history of the iTunes Connect app.

Brief History

There are a variety of different services that Apple provides to publishers, depending on the types of media that are published. Prior to 2008, a majority of iTunes users, including myself, were not aware of how items were added to the iTunes Store. In 2008 Apple unveiled the iTunes App Store, which allowed developers to submit their applications to the iTunes App Store.

On June 11th, 2010 Apple released a new iOS application that would allow authors, music publishers, movie publishers, and developers to manage their content, look at purchases of their apps, and get reports all from their iPhone or iPad. This had been the status quo until 2010. On June 4th, 2018 at their World Wide Developer Conference, Apple announced a brand new site for developers to manage all of their apps, titled App Store Connect. At the same time they also released a new iOS app, similarly named App Store Connect. When the app was released developers could no longer log in to iTunes Connect App.

My Thoughts

I cannot say that I am surprised that the App is going away. It has been neglected and not maintained. For instance, if you look at the screenshot above you will see that it does not take advantage of all of the screen sizes. The last update of the app was on June 21st, 2018. According to the release notes it “includes minor improvements”. The update prior to that was October 31st, 2016.

It would have liked to have seen Apple improve the app, but my guess is that its usage significantly dropped after the introduction of App Store Connect, since developers has a newer and better maintained app that provided functionality that better suited the needs of developers, which are inherently more complex.

Along with dropping usage, the iTunes Connect website is responsive, so it will work on any iOS device via a web browser. The removal of the app also means that there is less to maintain and if more users are using the iTunes Connect website it is better to maintain that, because it will impact more users. Along with this, the iTunes Connect website has more functionality than the app.