March 8th is set as International Women’s Day, but Apple is celebrating the entire month of March. The first way that Apple will be doing this on the App Store by having the “App of the Day” highlighting an app founded, developed or led by a woman.
Along with highlighting stories of female developers, musicians, and artists, Apple is hoping to bring even more women into technology. One way that Apple is doing that is by partnering with Girls Who Code who will be using Apple’s “Everyone Can Code” curriculum. With the curriculum 90,000 girls and the Girls Who Code facilitators can use Swift to help the students learn. Lisa Jackson, Apple’s vice president Environment, Policy and Social Initiatives stated:
“Women have earned the opportunity to have our ideas shape the future. We’re excited to support Girls Who Code as they empower girls to be the developers and tech innovators of tomorrow.”
In addition to working with Girls Who Code, Apple will also be holding over 60 sessions within their own stores. These session are all in a “Made By Women” series. Some of these sessions will be led by artists, musicians, photographers, app developers, scientists and entrepreneurs.
The sessions will be held in various stores including:
- Hong Kong
- Los Angeles
- New York
- San Francisco
Specifically for International’s Women’s Day, Apple will have an exclusive Activity badge, with accompanying stickers, by performing a walk, run, or wheelchair exercise of a mile or more on March 8th.
If you have been paying attention at all, it should be no surprise that there is a disproportionate number of males in technology. Hopefully with Apple highlighting women throughout the entire month of March, it may inspire some other women to get into technology.