Apple has unveiled a new online store, this one is specifically for military personnel. This is for both active military personnel as well as veterans. The discounts are consistent across all of Apple’s products.

The discounts are a constant percentage, a full 10% off of everything. This means that the base price of an iPhone 7 is $404, while an iPhone XS starts at $899.

Similarly, the iPad starts $296 for the 9.7-inch iPad, and a fully loaded 12.9-inch iPad Pro with 1TB of storage is $1,709.

Apple has decided to do this to honor the service that military personnel have undertaken for the country. The Veterans and Military Personnel site can be accessed by going to The store is available for use by military personnel today.